This secret is the most popular...
... You could start using it tomorrow and see the results almost immediately.
Because the truth is:
Almost all companies are WASTING the most powerful, most personal, easiest, cheapest, most adaptable medium for influencing customer experience.
Your CX success secret No 3 is:
Use email properly.
Now let me quickly explain what I mean.
Most companies use email the wrong way...
... They use it to give customers information or to sell them something.
But here’s the thing.
By doing that, they’re training customers NOT TO OPEN their emails.
Because customers soon realise the emails only contain sales or boring information.
And the result?
1. They don’t open the emails.
2. They feel there’s nothing of value in them.
3. They trust you a little less.
The Trojan Horse Effect makes success almost inevitable
So what should you do?
Use the Trojan Hores Effect to give emotional reciprocity a chance to kick in.
When you send emails to customers give useful (to them, not you) or entertaining information. This makes your emails interesting and gets customers to open and read them.
And when you can't think of anything useful or entertaining . Give them a gift/reward and wrap it in in a story.
Do that and your emails become valuable and worth opening. And that's what customers will do.
And as customers start opening the emails or accepting the gifts they’ll start feeling closer to the company...
... This sets up the reciprocity urge...
... Which leads to customers wanting to help the company...
… That leads to better CX scores, increased loyalty and eventually more sales.
And all because instead of sending emails with sales or info messages. You started sending interesting/entertaining messages and messages with gifts and stories.
Now at this stage you should ask yourself one question:
What harm would it do to the company if I tried this?
In truth, there's no downside because no customer will ever complain and say - "You're giving me too much good information." Or say, "Stop giving me so many gifts."
It's not going to happen.
So I hope you use this secret because it's easy to do, the rewards are huge and you can literally start doing it after reading this email.
Take care and all the best,
Ronald S. Rodney
Co-Founder of Epok.com