People don't just want to be sold to. And they
don't just want to be educated in your emails.
They also want to be entertained.*
How did we come up with this theory?
It all started with failure.
We started Epok.com with the aim to help businesses improve customer experience.
But it wasn't working.
So there were internal arguments.
Fights about which way to go.
And we lost a friend because of it (hat tip Carl).
Then hallelujah! We saw the light
And the dime finally dropped.
People weren’t interested in what we said about CX.
They were more interested in our ideas about email.
But we didn’t have a standalone service for that.
So we went back to the lab again. And back into beta (we're still there by the way).
And we realised:
If each week we gave entrepreneurs email content (the content could also go in their blog). Entrepreneurs could email their list more. They wouldn't have to write a word of content. They'd see email open rates rise and sales soar.
Because look at the tragedy that happens to many entrepreneurs...
Now look at what successful entrepreneurs do (to you)
Have you noticed, you almost always open emails from certain entrepreneurs?
There's a reason for that:
Successful entrepreneurs don’t just email you information...
And they don't try to sell to you in every email...
What they do is:
They add stories to some of their emails and give you FREE stuff.
(Scientific research has proved humans love stories and getting something free, because we get a pleasure hit from them).
So when they send you an email.
Subconsciously you want that pleasure hit again...
It's crazy simple.
Yet almost all of us fall for it.
And it's all because of...
Emotional Reciprocity (It's what successful entrepreneurs use on you all the time).
And now when you use the same technique...
Your list will open almost all of your emails and your sales will soar. We GUARANTEE it.
Can I get an amen?
In other words:
Will you become one of the kitchen-table millionaires emerging from the current economic carnage?
Or will you be the tragic entrepreneur who ends up with slow or no growth - and has endless frustrations, worries and restless nights?
Here's what to do
Simply try Epok.com.
Click below to see if you qualify to get 4 months of animated video stories FREE.
It costs you nothing to add our video story gift packages to your emails.
So why not click below now?
*Look at emails you get from entrepreneurs you admire. Those successful entrepreneurs add stories to some emails. They know by entertaining you, you'll regularly open their emails, see their sales messages and buy more. Back to the top.
Appeal to the emotions not just logic and your email open rate will rise