People don't just want to be educated in your emails.
They also want to be entertained.
How did we come up with this theory?*
It all started with a failure.
We started Epok.com with the aim to help businesses improve customer experience.
But it wasn't working.
So there were internal arguments. Fights about which way to go. And we lost a friend because of it (hat tip Carl).
But the dime finally dropped that people weren’t interested in what we said about CX.
They were more interested in our ideas about email.
But we didn’t have a standalone service for that.
So we went back into our rooms and back into beta and realised:
If we created engaging email content (with video stories) for businesses. They'd have engaging emails to send to their list. They could email their list more times each week. And they wouldn't have to write a word of extra content.
And if we gave them this promise, we'd probably have a successful business.
Because look what often happens
The reality is.
Many entrepreneurs, small business owners and online marketers don't have time to write emails to their list every day.
So what happens when they're busy?
Here's what successful businesses do
Have you noticed how you nearly always open emails from certain businesses?
You see, smart businesses don’t just email you information about their products and services - they add a story to some emails.
(Scientific research has proved humans love stories because we get a pleasure hit from them).
So when that business sends you an email, subconsciously you're hoping to get a pleasure hit again, so you open almost all their emails.
Smart, successful businesses are using Emotional Reciprocity on you.
And if you're able to use the same technique, your list will open almost all your emails.
Don't wait until it's mid-week and you're staring at a blank screen
Because has this ever happened to you:
It's Wednesday, maybe Thursday.
You MUST write to your list again this week.
But you're busy.
You look at the clock... it's getting late.
Time's running out.
You haven't started.
You're not sure what to write.
You're staring at a blank screen.
Just think if at times like that:
Start using Epok.com and you can send more emails to your list each week without writing a single word of content.
What to do next
Simply try it.
Click below to see if you qualify to get 6 months of video stories FREE.
It costs you nothing to add our video story gift packages to your emails.
So why not click below?
*Look at emails you almost always open from certain businesses. You'll see those successful businesses add a story to some emails. They know you can't bore you into buying or staying loyal. Back to the top.
Appeal to the emotions not just logic and your email open rate will rise