People don't just want to be educated in your emails.
They also want to be entertained.*
How did we get here to give you this simple solution?
It all started with a failure.
We started Epok.com with the aim to help businesses improve customer experience.
But people were more interested in our email service.
So we went into beta, dropped the emphasis on customer experience and decided to:
Create irresistible email content that businesses can give to their email list.
Because the shocking truth is:
Many entrepreneurs, founders and online marketers don’t have time to constantly come up with interesting email content.
So what happens:
The answer is right in front of you
Yet our solution is simple.
There are emails you almost always open from certain businesses.
What you’ll find is, those businesses don’t just email you information - Some emails include a story.
(Scientific research has proved humans love stories because we get a pleasure hit from them).
So when that business sends you an email, subconsciously you want that pleasure hit again, so you open almost all their emails.
Those businesses are SUCCESSFULLY using Emotional Reciprocity on you.
And if you can use the same technique, your list will open almost all your emails.
Here's how it can work for you
Let's say you need to get an email out to your list, but...
1. You’re so busy, you haven't got time...
2. You don't feel like writing...
3. You can't think of anything interesting to write.
Instead of doing what you'd normally do
Imagine you open your favourite web browser:
Wouldn't that make your day easier?
What to do next
Simply try it. Don’t commit yourself. Click below, get a FREE video story to put in an email and see what the reaction is.
It costs you nothing to add our video story gift packages to your emails.
So why not try it?
*If you look at the emails you enjoy opening from certain businesses. You'll discover they don’t just send you information. Those successful businesses add a story in some emails.
Appeal to the emotions not just logic and your email open rate will rise