Because people don't just want to be sold to or
just educated in your emails. They also
like to be entertained.*
Part 1 of 3
How did we come up with this theory?
It all started with failure.
We started Epok.com with the aim to help businesses improve customer experience.
We had such high hopes.
But it wasn't working.
So there were arguments.
Fights about which way to go.
(Morally we decided until the social media platforms clean up their act we wouldn't be active on them.)
And we lost a friend because of it all (hat tip Carl).
Then it happened - Three of us saw the light
We realised businesses weren’t interested in what we said about customer experience.
But they did want to:
But we didn’t have a service for that.
So back to the lab we went (we're still there tweaking stuff) and...
We analysed what successful entrepreneurs do to keep their list opening their emails and buying¹
Are you on the email list of a successful online entrepreneur?
Have you noticed you almost always open their emails.
And have you noticed...
They don't just send you pure sales messages in every email.
And they don’t just email you information.
The tactics they use are simple yet PURE GENIUS:
1. They put a subtle story or video in some emails.
2. They give you FREE STUFF.
3. They email you a lot.
Why do they do that?
Because scientific research has proved humans love stories.³
And we all love getting something for nothing.⁴
In fact we get a pleasure hit from them.
So when those entrepreneurs send you an email...
Subconsciously you want that pleasure hit again so you keep opening their emails.
And because they're regularly giving you something free and sending you emails...
They build a relationship with you and eventually you feel a subconscious urge to buy something.²
Right now you're doing almost everything right. Yet not using these tactics is hurting your biz
We realised, if we could give entrepreneurs irresistible, EVERGREEN** email content and gifts/rewards to give their list.
The benefits to you would be huge:
You'd have content to help you build a relationship with your list. You could email your list more. And you'd see your open rates and sales rise as reciprocity kicked in.
But that's not all...
Because your emails are being opened and read, you'd stay out of spam/promotion folders.
When you're too busy to write.
Or you don't feel like writing.
Or you don’t know what to write to build a bond with your list.
Using Epok would be like having a Get Out of Jail Free card...
You log into Epok.com... pick an animated video story... email it to your list... and carry on with your day.
And to show we're not full of BS. We'd give a no-risk, Two-Year, 100% Money Back Guarantee on our membership.
And more than that...
You can save yourself years of struggle
Because look at the majority of emails you get.
By helping you use the tactics successful entrepreneurs use...
You'll build a relationship with your list and start making more money.
And that's important because...
Look what entrepreneurs who are barely getting by do
Use Epok.com and that won't happen to you.
So what next?
The brutal truth is...
If your list don't enjoy your emails, they'll stop opening them.
So dip your toes in and try our completely risk-free offer.
Start doing what other entrepreneurs are doing to boost sales and bond with their list.
All you need to do now is...
Click below to see if you qualify to get 4 or 2 months of animated video stories FREE.
It costs you nothing to add our video story gift packages to your emails.
And who knows...
You may become one of the success stories, who emerges from the current economic carnage.
Rather than the tragic entrepreneur who has slow or no growth - and is barely getting by.
So don't delay. Act now...
No credit card needed. Cancel anytime. Offer ends 31 Oct.
These are not vague theories - Here's the proof:
Almost all successful online entrepreneurs know and use these tactics when they can.
*Look at emails you get from entrepreneurs you admire. Those entrepreneurs add stories, videos and give free stuff away in some emails. They don't send boring emails, so you open their emails, see their sales messages and buy more.
**You can give your list this content again 6 months later and they’ll still enjoy it.
¹Join the email list of successful entrepreneurs like Daniel Levis, Brian Kurtz, Ben Settle, Tim Stoddart, Pat Flynn, Drayton Bird or any number of successful online entrepreneurs.
And you'll see they email regularly, put stories in some emails and give away free stuff. And when needed put a video in an email.
²With the reciprocity urge, a small favour can return a much bigger return favour: The power of reciprocity.
⁴We experience a sense of joy when given an unexpected gift:
Why we love free stuff
Appeal to the emotions and not just logic - and your business will grow.