It's a simple technique businesses you admire
successfully use on you.
Emotional Reciprocity helps you build stronger bonds with your list
Emotional Reciprocity helps you create a bond with your list
Emotional Reciprocity is a new, powerful technique combining behavioural science and psychology.
And smart businesses are successfully using it.
For instance watch this from Cox. If it doesn't bring a lump to your throat... Close our website... Our service isn't for you.
Now you may not have the resources to do what Cox did.
But all businesses can use Emotional Reciprocity in emails they send to their list.
And that’s exactly what many businesses you admire are doing to you right now - without you knowing it.
These aren't hifalutin theories
In fact, they're so successful they get you to open almost all their emails and buy more from them.
Not convinced?
Don't think it happens to you?
Want proof?
OK.
There are emails you get from certain businesses you admire, that you almost always open.
Look at the last 4 emails you opened from those businesses. You'll discover those businesses don't just send you information.
At least one of those emails will have some type of story in it.
Now that's important to know because...
Psychologist have proved - humans love stories because we get a pleasure hit from them.
If Emotional Reciprocity can work on you. It will work on your list
So when a business you admire sends you an email:
Subconsciously you want that pleasure hit again, so you open almost all their emails.
Those businesses are building an emotional connection with you.
And the result?
The next time they have something to sell, because you like and trust them more, you’re more likely to buy from them.
And this all came about by using stories to get you to open their emails... build a connection... and create trust.
Look you're smart, savvy and sceptical.
Yet this technique is so powerful, it has you REGULARLY opening emails from certain businesses.
And once you use it, it will have the same effect on your list.
You win. Your subscribers win
The truth is, when you use Emotional Reciprocity everyone wins.
It helps you tip-toe into subscribers' hearts and build a strong emotional bond with them.
And because your emails are more interesting and rewarding. Your subscribers are happy to open your emails and deal with you.
And isn't that how businesses you admire make you feel?
Here's how we help you do the same:
Has your BS detector gone off with these claims?
Now if your BS detector needle is starting to wiggle...
… Psychological research has PROVED BEYOND DOUBT almost all human decisions are based on emotion. (See the proof here).
What's more, recent studies prove the best way to tap into emotions is by using stories. (See the proof here).
And this is important to know - it’s the type of stories you tell that makes a difference (See the proof here).
And there's more:
Almost everyone gets reciprocity wrong when trying to use it.
They first think about what they want. Rather than first thinking of what the customer wants:
Before you ask a customer to do something. Give the customer something first. Businesses you admire do this by giving you valuable information, limited special offers, interesting content etc.
We help you use reciprocity the correct way so reciprocity works for you and your subscribers.
What to do next
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