Today, if you can't bond emotionally with customers...
... You don't really have loyal customers.
You have customers on loan.
Successful CX pros and marketers know this. So - right now - they're busy creating emotional bonds.
And when you START doing it...
- You'll see The Russian Doll Effect. Customers accept your story gift/reward packages which leads to... a bond developing with them... this sets up reciprocity... that leads to customers helping you... which usually results in higher NPS and CX scores.
- You'll get more POSITIVE reviews. Before asking for reviews or feedback, first give customers a gift. Do it this way and the reciprocity urge can kick in so you get more positive replies.
- You'll ease customer frustrations away. Fix a customer's problem then give them a surprise gift. A frustrated customer is now a potential 10 point NPS Promoter. They’ll remember what you did and feel closer to the company.
It all starts by building emotional bonds with customers using Emotional Reciprocity.
You could be a CX award winner