See the Power of an Emotional Story
Seeking compensation for a client who had lost both arms in an accident, lawyer Moe Levine surprised the court and jury, who were accustomed to long closing arguments, by telling a brief and emotional story.
Here’s what he said:
“As you know, about an hour ago we broke for lunch.
I saw the bailiff come and take you all as a group to have lunch in the jury room. Then I saw the defense attorney, Mr. Horowitz. He and his client decided to go to lunch together. The judge and court clerk went to lunch.
So, I turned to my client, Harold, and said “Why don’t you and I go to lunch together?” We went across the street to that little restaurant and had lunch. (Significant pause.)
Ladies and gentlemen... I just had lunch with my client... He has no arms... He has to EAT like a dog. Thank you very much.”
Levine reportedly won one of the largest settlements in the history of the state of New York.
You can make your gifts/rewards more effective by wrapping them up in emotional storytelling copy. Why not try it?
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