How often do you think most companies contact customers?
Once a month? Once every 6 months? Once a year?
And when they contact them, what do they TYPICALLY say?
... Pay us (Here’s your bill).
... Here’s an offer (Buy from us).
... Here’s a survey (Do something for us).
In fact, do you think they ever say Thank You, here’s something to show our appreciation?
(And giving 20% off your next purchase or a chance to win something doesn’t count.)*
Just imagine if you acted like that with your personal relationships.
Stay ahead of other companies with CX tip No 5
So to make sure customers don't divorce you - here’s tip No 5:
Do something nice for customers each week.
Now it doesn’t matter if you entertain them, give them surprise gifts or say Thank You to them.
Whatever you do - make sure you do it on a weekly basis because it keeps you in their mind.
This isn't rocket science... But few companies do it.
So just think what would happen if you did it.
1. Do you think customers would remember you?
2. Do you think their satisfaction levels would rise?
3. Do you think loyalty would improve?
4. Do you think they’d think of you when they wanting to buy something you sell?
Of course they would.
And all you have to do is keep in regular contact, say thank you to them and treat them how you’d treat a friend.
To see an easy way to do that, click here.
* Giving a discount or a chance to win something triggers a logical response, not an emotional response.
Yet it’s the emotions you need to touch when you want to build loyalty and improve customer experience.
Thanks for your time.
Ronald S. Rodney
Co-Founder of Epok.com