This tip is the most popular...
... You could start using it tomorrow and see the results almost immediately.
Because the truth is:
Almost all companies are WASTING the most powerful, most personal, easiest, cheapest, most adaptable medium for influencing customer experience.
Your CX success tip No 3 is:
Use email properly.
Now let me quickly explain what I mean.
Most companies use email the wrong way...
... They use it to give customers information or to sell them something.
But here’s the thing.
By doing that, they’re training customers NOT TO OPEN their emails.
Because customers soon realise the emails only contain sales or boring information.
And the result?
1. They don’t open the emails.
2. They feel there’s nothing of value in them.
3. They trust you a little less.
The Russian Doll Effect makes success almost inevitable
So what should you do?
Use the Russian Doll Effect to give emotional reciprocity a chance to kick in.
When sending emails to customers give useful or entertaining information. This makes your emails interesting and customers are more likely to open them.
And when you can't think of anything useful or entertaining . Give them a gift/reward and wrap it in a story.
Do that and your emails become valuable and worth opening - so customers open them.
And as customers start opening the emails and accepting the gifts they’ll start feeling closer to the company...
... This sets up the reciprocity urge...
... Which leads to customers wanting to help the company...
… That leads to better CX scores, increased loyalty and eventually more sales.
And all because instead of sending emails with sales or info messages.
You started sending interesting/entertaining messages and messages with gifts and stories.
Now at this stage you should ask yourself one question:
What harm would this do to the company if I tried it?
In truth, there's no downside.
No customer will ever complain and say - "You're giving me too much good information." Or say, "Stop giving me so many gifts."
It's not going to happen.
So I hope you use this tip because it's easy to do, the rewards are huge and you can literally start doing it after reading this email.
Take care and all the best,
Co-Founder of Epok.com