It's all down to the incredible power of giving
This has been going on for years
For years smart companies have been using reciprocity to prosper.
We're now taking it to a new level. And we invite you to join us.
You've seen the various proof articles on our How It Works page. And this Forrester report shows why customer emotions have a huge impact on the success of a CX strategy.
But if you want more proof, kick back, read the case studies below (especially the first one) and see what can be achieved.
The "Sometimes you just want to say thank you" campaign
Extract from the case study:
"A thank you can change someone’s day, so that’s why we have been surprising our customers across Canada, to say ‘TD Thanks You,” said Tim Hockey, President and CEO, TD Canada Trust.
“We know Canadians have a lot of choice when it comes to where they bank, and we wanted to say that we appreciate that they continue to choose TD."
The story's good. And the video. Watch all of it and...
If it doesn't bring tears to your eyes... nothing will.
TD making customers happy with gifts
Case studies 4 and 8 are MUST READS with huge implications
There are 10 case studies in this article. But cases 4 and 8 are the must reads. They show perfectly why giving customers something extra benefits your company.
Discover in case study 4 how surprise gifts can have a huge effect on the customer experience at your company.
And case study 8 reveals the SECRET why reciprocity can work for almost any company in any industry.
These are must read studies that prove how profitable reciprocity can be.
What a difference a few mints can make
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Thanking customers reaps huge rewards
Extract from the findings:
"These findings suggest that simple, sincere gestures are enough to drive feelings of gratitude among consumers."
All it takes is a simple Thank You
MailChimp giving gifts for the fun of it
Extract from the article:
"There's no way to directly measure the impact of giving away shirts and hats and that's OK with us. As gifts, we think first about the recipients and about how they'll feel when they receive the gifts."
Upgrading with MailChimp has it's rewards
Sweetgreen's "Random Acts of Sweetness"
Extract from the article:
"The enduring brands we welcome into our lives deliver two things: solutions and good feelings. In fact, we will pay more for products and services that have the ability to make us feel good about engaging with them."
Sweetgreen making a bad day better
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Give a meaningful Thank You
Extract from the case study:
"Study after study has shown that no one is immune from the motivating effects of acknowledgement and thanks.
Research by Adam Grant and Francesca Gino has shown that saying thank you not only results in reciprocal generosity — where the thanked person is more likely to help the thanker — but stimulates prosocial behaviour in general."
The whole community benefits
People return your favour even if you're not there
Extract from the findings:
"Participants who received a favor complied more often than those who received no favor. And this reciprocity effect was found regardless of whether the requester would ever know about the participant’s behavior."
Using reciprocity to get surveys completed
And the takeaway from all these studies
If you're not using reciprocity or saying "Thank You" to your customers in some form - you're missing a HUGE chance to improve CX, exceed customer expectations and increase loyalty.
You owe it to yourself to test this.
Whatever you do, don't just dismiss this
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