A backpacker finds himself lost, wandering in a forest for many days.
Finally he comes upon a hut, the home of a feared, grumpy hermit.
Exhausted and starving, the backpacker remembers hearing stories about the aggressive hermit who he’s been told not to confront - or risk being killed by the hermit.
If the backpacker threatens the hermit with his machete and demands food, the hermit will probably resist. He’ll probably go for his own weapon, and a fight will start.
The backpacker could end up murdering the hermit. Or he could be killed or wounded himself. At the very least he’d be burdened with some seriously bad karma for the rest of eternity.
The backpacker walks up to the hut, and knocks.
When the hermit opens the door, the backpacker greets him with a friendly “Hello”, hands the hermit his machete, blade last, and asks “Can I trade you my machete for some food?”
Will the hermit be kind or not?
Shocked, the hermit takes the machete handle first.
“This machete was given to me by my mother for good luck because she was worried what might happen to me,” the backpacker says.
“It’s been handed down through our family for generations and has always brought luck to whoever owned it. It has an excellent blade, I’ve used it to cut through the forest and it’s brought me to you. It’s my gift to you, will you do a trade?”
Feeling safe with the backpacker’s machete in his own hands and hearing his story, the hermit invites the backpacker in and a meal is prepared.
They eat and after the meal the hermit hands the backpacker his machete, points him in the direction of the nearest village, and sends him on his way.
And how does this help you with your CX?
Well, just as the backpacker gave the hermit a gift wrapped in an emotional story and softened the hermit’s heart.
When you give customers gifts/rewards wrapped in emotional stories they’ll let you into their hearts.
And once there you can start to build an emotional connection with them. Which almost always results in…
... happier customers…
... increased loyalty...
... you getting good customer experience scores.
All of this becomes possible when you wrap your customer gifts/rewards in emotional storytelling copy.
If you’d like to get our new CX booklet showing you exactly how to give gifts/rewards wrapped in emotional storytelling copy simply click the link.
Wondering what's in it?
Well you’ll see ideas you can use immediately... get inspired to try something new... and end up getting results you didn't think were possible.
What’s more, if you do get the booklet I won’t pester you. I won’t spam you. And I certainly won’t pressure you afterwards – you have enough of that in your life already.
Thanks for reading. Now click above to get this riveting CX booklet.