Emotional Reciprocity is a powerful, new technique combining behavioural science and psychology, that helps you bond with customers.
Which doesn't mean much until you realise...
Successful businesses, entrepreneurs, founders, small business owners and online marketers are using some form of Emotional Reciprocity.
In fact, businesses you admire are using this on YOU right now, to improve their email open rate.
But the opposite is true of many old school businesses.
What they do is use email completely the wrong way, which is why they have low email open rates.
For instance, they only use email to:
- Contact you when they want to sell you something.
- Contact you to tell you your bill or renewal is ready.
- Contact you when they want you to do a survey/feedback.
- Contact you with information they think is interesting, but you think is boring.
But doing that, teaches you not to open their emails. Because those type of emails are not interesting, entertaining or valuable to you.
Businesses successfully use this on you so their email open rate is high
You see the truth is.
You almost always open emails from certain businesses. And there's a reason you do it...
But it's not what you think.
And as you’ll see later, those businesses are successfully using this new, POWERFUL technique, to get you to open almost all their emails.
What’s more, scientific studies have proved when you target emotions and use reciprocity you can boost customer satisfaction, loyalty, revenue and much more.
But perhaps more importantly.
Businesses you admire have amazing email open rates and loyalty because they’re using Emotional Reciprocity.
And in a moment you'll see how, if you use Emotional Reciprocity, you can achieve the same.
Look at the last 4 emails you opened from a business you admire. I guarantee one of those emails will have some kind of story in it.
You see psychologist have proved – we all love stories because we get a little pleasure hit from them.
If Emotional Reciprocity can work on you... It will work on your list
So when a business you admire sends you an email, subconsciously you want that pleasure hit again. And so you open almost all their emails.
Look you're smart, savvy and a little sceptical.
Yet this technique is so good, so powerful, it has you regularly opening emails from certain businesses.
So just think what effect it will have on people not as smart, savvy and sceptical as you.
The truth is, Emotional Reciprocity helps you silently tip-toe into customers' hearts (snuggle in there) and build a strong emotional bond with them.
In a way it’s a bit like when everyone was using bows and arrows.
Imagine if you can, you were the first to invent gunpowder.
Think of the advantage that would give you.
And when everyone got gunpowder - imagine you then invented the best canon.
Well. Targeting customer emotions is like what gunpowder was in the 14th century. And using stories is like using the best cannon available.
Most businesses are not targeting customer emotions and they’re not using stories. And this is why they're not seeing the results they expected.
Here's how we help you do better than them and get your customers to adore you:
- We create short, funny, sad and entertaining video stories for you. These help you build an emotional bond with customers.
- Then, so you can benefit from reciprocity - we find gifts/rewards and package them with the stories.
- Each week or month you email customers and tell them you have a story gift package you’d like to give them.
- As they start receiving the story gift packages, they like you more, they start to trust you and they start to feel they know you.
- You now have a more engaged email list.
Has that set of your BS detector warning?
Now if your BS meter needle is starting to wiggle I understand, but...
… Psychological research has PROVED BEYOND DOUBT almost all human decisions are based on emotion. (See the proof here).
And recent studies prove the best way to tap into emotions is by using stories. (See the proof here).
But – and this is important - it’s the type of stories you tell that makes a difference (See the proof here).
But that's not all.
Almost everyone gets reciprocity wrong when trying to use it.
And the reason?
Most people first think about what they want, rather than the other person.
Yet the key to reciprocity success is very simple:
Before you ask a customer to do something, give them something first. Businesses you admire often do this by giving you valuable information, early access or a limited special offer.
We help you use reciprocity the correct way, so reciprocity works for you and your customers.
But that's not all.
Emotional Reciprocity dramatically boosts the value of your email list
You’ve worked extremely hard and done brilliantly well to build your email list.
So how much do you think your list is worth?
Well businesses that can get most of their emails opened and have a strong emotional bond with customers...
Their list can be worth at least $50,000. And for some, $500,000. And for a few, millions of dollars.
That’s how much a list of engaged customers can be worth. And that's what we help you do.
JV partners and buyers are now desperate to talk to you
Because when you can go to your list with an offer and you know you’ll make sales.
Or when you can show a JV partner the sales they can make.
Or if you want to sell your business and you can show buyers how good your list is.
The future asking price for your business will be double, treble maybe quadruple the price of a similar business without a list as good as yours.
What to do next?
Click here to get started and get more details on how Emotional Reciprocity can help your business.
Because don't end up like one of the friends in the following story:
You see, two friends were made redundant.
Now they both had gone to university. They both worked for big employers. And they both believed they had jobs for life.
And when redundancy came they were devastated.
But they picked themselves up and each decided to start their own business.
Fast forward to today and…
Both businesses are doing well. And one of the friends works as a sales director in the other friend’s business.
Why was one friend more successful?
One of the friends was more successful because she knew she had to nurture and look after her email list.
So she constantly sent emails to her list.
But not the type of emails almost all businesses send.
Some were thought provoking... Some had valuable information... Some had offers... Some had stories.
What’s more, she invited customers to respond to the emails to create conversations. This made the business come across as more personal and less like a business.
Doing this made her different, ENORMOUSLY successful and able to buy her friends business.
This valuable tip stops your emails being ignored
But the friend, who was now her sales manager, treated his list the way many businesses treat their email list.
He only contacted customers when he wanted to sell them something.
Or when he wanted a survey done.
Or when he had information, he thought was interesting, but customers felt was boring.
Or when the customer’s subscription was due.
He barely made a profit and often ran at a loss.
Yet he knew it could have been different. His successful friend had said to him:
If you just send info to your email list – regardless of how good the info is – customers will get bored, your email open rate will go down. And customers will stop buying from you.
She said, these days, people want to be entertained. Not just educated or told to do things, in your emails.
And she was right.
So act now. There's no obligation. No strings. No risk.