Savvy companies have kept this secret for years (which is why they win the awards).
But the secret’s out.
And now you're going to know the secret so you can exceed almost all your CX goals.
The only question is… are you adventurous enough to try it?
Because read this:
“When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%.
Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth.
And when a nationwide apparel retailer reoriented its merchandising and customer experience to its most emotionally connected customer segments, same-store sales growth accelerated more than threefold.” Harvard Business Review
You see there’s no question tapping into customer emotions works. It’s worked in the past, works now and will work in the future.
So click here to read the full HBR article or watch their recent video here.
And then click here or one of the links above, to see how we can help you exceed your CX goals.
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